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eMarketer recently published the results of an InSites Consulting survey that explored the ways in which consumers interact with brands on social media sites. Most significantly, the survey found that brands themselves are considered a credible source of information about brands, which marks a significant shift from earlier responses in similar surveys. |
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IT Governance & Business Management Survey
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You are invited to contribute your views to a global body of knowledge regarding governance and management of IT. The research is intended to inform all who are interested in improving the value, and controlling the risk of information technology, however and wherever it is used. Among other uses, the research will inform planning for future work on development of international standards and other resources which will aim to help organizations achieve efficient, effective and acceptable use of information technology. This research seeks views from all types and sizes of organization and from everybody in those organizations - from the chairman of the board to the people working at the front line. As far as possible, the surveys avoid technical terms and jargon. In particular, the research seeks to understand the views of business leaders - the directors who have oversight from the boardroom and the executives who control the organization on a daily basis. We want and need to contrast their views with those of IT specialists, so that we can better understand the commonality and diversity. All participants in the research will receive a complementary summary of the findings. The research comprises four related but independent surveys, which are open until 6 March 2010. You can choose to complete any combination of the surveys. Click here for more information and to launch the surveys. 
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